We got 2 trailers today for upcoming animated films. They both have their pros and cons so I thought I would talk about them here on the blog and see what your thoughts are.
My Little Pony
The first is for My Little Pony: the Movie. This is of course based on the Friendship is Magic series and is a significant improvement from the first trailer and teaser.
What I like about this trailer is it feels like this film knows what it is and isn’t taking itself too seriously. It has a definite nostalgia vibe to it in the Saturday morning style of the animation, plot, and especially the villain. It’s like everything we love about the show but with a little more sparkles and colors to it. I am sure critics will be tough on it like they were Smurfs: the Lost Village, but I think it looks refreshing and fun. I like that they aren’t going overboard with the girl power and making it something that girls and boys can have fun with.
As far as concerns for the trailer I am a little worried they are focusing on Pinkie Pie too much. She has been a focus of the teaser and both trailers and while I enjoy her she can be a little screechy when over-used. I would much rather them focus on Twilight Sparkle or Rainbow Dash. AppleJack is my favorite of the Mane 6 but she is probably better used for comic relief. I also am not a big fan of the focus on the celebrity voices because this film should really be about the ponies. They are the true celebrity here and I hope that doesn’t get distracting.
I just want this to be a sweet, energetic movie for fans of the show of all types and I feel pretty good about where it is going. What do you think of this trailer and the potential of the film?
The second trailer is for Pixar’s new film Coco. I am naturally excited for any Pixar film but I am starting to have some concerns about this one. Here is the latest trailer:
The strengths of this trailer are two-fold: the animation and the lovely message. We sometimes take Pixar’s amazing animation for granted but we really shouldn’t. I love the way afterworld sparkles with color and light and how likable all the character designs are. You just want to hug Miguel and his dog the moment you see him. I also think the message of the film is great. My religion places a lot of importance on connecting with our ancestors and honoring them so this theme is really lovely and important to explore.
Now for my concerns. I am hoping it is just trailers but both the main trailers for Coco have seemed tonally off. The first one had this strange narration that felt like something from the 90s. It didn’t feel part of a Mexican culture or style (no accent to the narrator) and it was frankly weird. Now here in this trailer they have a story that is focused on music and a character who dreams of playing music. This isn’t a background point but a key part of the story.
With that said, why on earth do they have Bittersweet Symphony playing in the background of the trailer? They have original songs for this movie. Why have we not heard any of them? One of them is written by Kristen Lopez of Frozen fame and we heard it at D23. It’s a good song. Why is that not accompanying this trailer? Why have we heard more music from Olaf’s Frozen Adventure than from Coco?
And if you are going to pick different music why on earth wouldn’t you pick something Mexican! Bittersweet Symphony isn’t even about a guitar player at least Kubo and the 2 Strings using My Guitar Gently Weeps makes a little bit more sense. Bittersweet is about a symphony!! There are no guitars in symphonies. It just makes no sense to me for the images of the trailer or the story and it makes the tone feel weird. Why not use a Ricky Martin song or Shakira or something that felt a little bit relevant to the story!
Why are they hiding the music for Coco? Why aren’t they promoting it more? Make no mistake I think this will be a good film and I’m excited but I feel like Disney is really botching the marketing of this movie. I wish they put a tenth of the marketing in Coco that they put into Beauty and the Beast. There’s no way the music can be worse than that auto-tuned mess. Do kids even know Coco is coming out?
I just don’t get it! Am I nuts on this? What do you think of this trailer and the marketing for Coco?
Here’s a video I did on Coco trailer