Beauty and the Beast Teaser Trailer Response

So today the teaser trailer for Beauty and the Beast came out. My response- it’s fine. I have no problem with it and it looks intriguing. Even with Cinderella and Jungle Book being strong films I am still suspect of these live action remakes but everything I’m hearing about Beauty and the Beast is encouraging.  I’m looking forward to it and this trailer did nothing to damper that enthusiasm.

That said, I hate to be a cold blanket over everyone but the response to this teaser I do not get. Let’s look at it objectively.  We get an image of a castle,  some shots of the inside, we see beasts claws on a painting,  hear Lumiere and Cogsworth briefly talk, see a door being opened and a rose. Aside from the vocals it’s basically just a bunch of set shots.  We love the music but this movie could totally suck and it have all the elements of this teaser trailer. Lots of horrible movies have decent sets and music. I mean Maleficent had decent sets to look at and look what we got with that film…

I guess I don’t really get why people are so excited about this trailer? It’s fine. It basically announces the film and that’s what it is supposed to do. But on twitter and at rotoscopers.com they are really going nuts about it.  Some quotes:

“Oh my goodness, when they showed the ballroom with the beautiful prologue music playing I was welling up!”

“CRYING! Singing and crying…”

“This looks absolutely gorgeous. The music made me so nostalgic”

“Oh come on… I can’t be the only one who got chills and audibly squealed.”

Now I remind you Beauty and the Beast is my favorite Disney film. So why am I not so excited by the teaser (again I don’t hate the teaser. I’m just not crying with excitement)? Well, I’m not really sure.

When I think back to the Star Wars teaser when we first saw the Millennium Falcon and Harrison Ford said “Chewie, we’re home” and how thrilled I was. Why was I super excited?  Because Star Wars had been in my opinion nearly ruined by the prequels. I know many like those films, but I hated them and so I was anxious for Star Wars to be redeemed. I wanted some hint they were going to be doing it right.

I have no such need for Beauty and the Beast. It was done about as perfectly as you can do a film (there are no perfect movies). I want the movie to be good but I am not nearly as anxious for it save the franchise I love. How do you improve upon what was already perfect?  I had been waiting for a good Star Wars movie for 17 years. Disney, on the other hand, if they never made another live action remake I would have no problem with that.

Anyway, people will probably walk away from this wondering why Rachel can’t just have fun with the teaser. I did. It’s fine. I like it but again it’s a bunch of shots of the set with music. I don’t get all the jubilant response but if you loved it let me know why.

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