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Piper

Pixar’s Coco is a visually stunning and emotionally moving film that beautifully showcases Mexican culture and traditions. However, despite its success and praise, there is a serious issue that cannot be ignored—the real-life woman who closely resembled Mamá Coco, María Salud Ramírez Caballero, and her family never received acknowledgment or compensation from Pixar.
While Pixar extensively researched Mexican culture and visited communities like Santa Fe de la Laguna, they failed to give credit or financial support to the people who helped inspire the film. María Salud was widely recognized as the living representation of Mamá Coco, yet neither she nor her family saw any benefit from the film’s massive earnings. Instead, Disney and Pixar profited off a culture they claimed to celebrate while leaving behind the very people they based their story on.
True cultural appreciation requires respect and fair compensation, not just storytelling that profits from communities without giving back. If Pixar is committed to authentic representation, they should acknowledge and support the real individuals behind their films, rather than simply using them for inspiration without accountability.
Until they make things right, their approach feels more like cultural exploitation than appreciation.