Since the release of Materialists I’ve had a lot of discussions online and in person about the film. Some people agree and others disagree with me about the problems with the script and characters but the majority seem to agree that it is at the very least not the romantic comedy the promotion sold it it as. There have been some who push back on me (which is totally fine. Love the discussion) and argue it should be included and that we should have a wide understanding for the category. On one hand this is semantics and categories for all genres can be quite nebulous (I’ve yet to have anyone adequately explain to me the difference between a horror and thriller for example) but on the other hand it does matter because far too often traditional romantic comedy fans are left abandoned with nothing to enjoy at the cinemas.
If we were living in a thriving age of cinema where all kinds of comedies and romance were being released on a regular basis I would have less squabbles about whether a film is more a straight comedy than a romantic comedy. Many films have been debated over the years such as Legally Blonde, which is minimally about the endgame romance or Breakfast at Tiffany’s which is definitely a romance but the comedy is a smaller role with the dramatic moments sticking out more prominently.
Again, I wouldn’t complain if the studios were giving everybody what they want at the cinemas but that’s just not the case. Let’s look at 2024. The only romances released in theaters were genre mashups like Love Lies Bleeding, Challengers, Your Monster, and Lisa Frankenstein. The closest we probably got was Fly Me to the Moon but that was arguably more a workplace comedy than a rom-com but it has enough of the tropes of the genre to count in the category.
One movie! There is no more underserved genre. Sure there were other rom-coms released last year like The Idea of You, Irish Wish, Musica, Hit Man. All went straight to streaming.
Here’s where the problem comes in. Hollywood knows the market is there for rom-coms but they aren’t making them. So their solution is to market films that don’t really qualify as being in the genre leaving fans disappointed when they actually see the films. This can be seen in marketing for many films such as Materialists this year and last year’s The Fall Guy. When both films underdeliver on both the rom and the com people feel justifiably let down. Why do you think Materialists had such a low Cinemascore? Cinemascore shows the level of satisfaction audience had with the film they were given. With Materialists audiences rightly went in hoping for a love triangle romantic comedy and instead got a cynical piece with sexual assault at its center.

Some people will say ‘it’s just a phase’ and rom-coms will be back in cinemas and to that I say ‘I hope so… If a movie like the recent Bridget Jones: Mad About the Boy can’t get a release I’m skeptical. That’s a franchise with a proven track record at the box office and it couldn’t even get a limited run over Valentines weekend with nothing else in theaters (it still tripled its budget internationally which is amazing so at least other places are acknowledging the genre.) And it’s not like this is just a momentary phase. When Crazy Rich Asians came out in 2018 it was viewed as somewhat of a miracle. Not only did it have a diverse cast and subject matter but a big budget Hollywood rom-com with a wide release was so rare- even then and it’s only gotten much worse in the last 7 years.
And it’s not just streaming vs wide release. It’s that the entire genre has been relegated to television-sized budgets with very little of the fun and spectacle we used to get from the genre. Even reliable filmmakers like Nancy Meyers, who has almost never had a commercial flop, isn’t able to get the budgets and the casts a similar director in another genre would be able to get. Almost all the rom-com directors of the past have been relegated to television or streaming in the last few years. Amy Heckerling, for example, hasn’t made a movie since 2012. All television directing from her lately. It’s just sad.
And the depressing part is they could make money. The rare unicorn of a release with Anyone But You, which wasn’t even that good, made $220 million on a $25 million budget. You would think this might inspire copycats but nope almost everything since has been straight to streaming even Hit Man starring Glen Powell!
We as genre fans are then left with only Hallmark and Hallmark-sized films and as much as I love Hallmark that isn’t all I want. I want it all!! It’s so discouraging to go to the cinemas and never see the kind of movies we used to get all the time, and when I say never I mean virtually never. Whether the offerings are good on their own outside of the genre disappointment is up for debate but the loss of the cinematic rom-com should be acknowledged.
Pretending like the category hasn’t been abandoned isn’t helpful or productive. This is why I stubbornly fight this fight. The romantic comedy was a genre worthy of saving- a genre that provided a lot of joy to a lot of people especially women. It deserves more than only on our televisions…It just does.
(For the record, something counts as a romantic comedy in my opinion if you can’t remove either the romance or the comedy from the story and it still work. They are fundamental elements to the success of the film, but that’s just me)
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